If you are thinking about starting a website, this guide will help you make better decisions that will lead to having a successful website. However, if you already have a website, the information below might help you realize why your website isn’t as successful as it could be. Either way, by just reviewing the following steps, you will be able to save yourself tons of time, money, and frustration in trying to make your website work for you as it should.
Not knowing what you wish to achieve with your business website.
So many business owners now know that there is a strong need for their business to have a website but only a few have a clear purpose for having one especially when they do not have any expert guidance. For you to get the best out of good website design, you will need to take your time to map out the purpose the website will serve your business.
In order to have a successful website, you will need to establish its aim:
Is it to inform people that your business exists and encourage them to get in touch?
Is it to sell your products online?
Is it to your showcase portfolio? ETC.
HAVING A CLEAR FOCUS FOR YOUR WEBSITE WILL HELP YOU AS WELL AS YOUR VISITORS
Not knowing: Who your customers are? What do your customers want? How do they behave?
Now that you have mapped out a clear purpose for your website, you need to know who your ideal customer (optimal site visitor) will be? What are they looking for? How will they search for it? What content format do they prefer? (write-ups, photos, videos etc.) Having thorough research about your ideal customer is a huge step towards achieving a successful business website. A lot of the contents that will be included on the website should be based on the answers to these questions.
YOUR WEBSITE SHOULD APPEAL TO YOUR CUSTOMERS FIRST BEFORE YOU!
Not having a domain name in mind
Your business domain name(businessname.com) is primarily your business internet address. Your Old and New customers can access your business website by inputting your domain name into their web browser such as chrome, opera mini, Mozilla Firefox, etc.
You may have a fantastic business name registered already but it might not be available for use on the internet. Carefully pick a domain name that’s short, easy to remember, saleable and reflects the nature of your website. With web hosting companies like whogohost, garanntor, etc you can check for the availability of your chosen domain names.
Having low-quality Content
The content of your website is crucial to achieving your business dream of having a successful business website. Good content on your website is going to bring more people to your website and also cause them to stay longer and interact with your brand. To turn more site visitors into paying customers you will need to have good content. Search engines like Google, Bing, etc. will rank your website better if its contents are rich. Do not compromise with your content, if you have in-house people in your business that can help with contents, you can decide to go with them. However, you may want to acquire the services of website content writers to do it professionally.
Many business owners tend to assume all the work is finished when their website goes live but you shouldn’t. People won’t find your business by magic; you will need to pay close attention to your website as soon as it goes live. Search engines are attracted to websites that are active with: relevant and rich content, the addition of new features and are updated regularly for the benefit of internet users. To drive traffic to your website and create more awareness about your business, you will need to explore various marketing strategies for both organic & inorganic reach such as Search Engine Optimisation (S.E.O), Search Engine Marketing(S.E.M), Social Media, Email Marketing, etc.
In this article, you now know what you need to look out for before starting a website for your business. Do you have any questions? Please feel free to ask in the comments section below.